Special Interest Group (SIG)

Design Creativity

Interest: Research


The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans.
This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives.
First, this SIG discusses the characteristics of creative thinking (i.e. creativity in synthesis) in the process of forming new concepts rather than understanding it ‘as is’. This means that, characteristics of creativity in cognition and conceptual understanding (i.e. creativity in understanding) are not the central scope of discussion in this SIG, while pursuing them should help the SIG to clarify the creativity of design.
Second, this SIG explores the characteristics that are common and specific to diverse kinds of design, such as engineering and industrial design.
We expect that the results of our study will help to clarify the “Essence of Design.”


The focus in this SIG is posed on a series of questions including but not limited to the following:
Are there common aspects of creativity across different kinds of design?
Are there aspects of creativity specific to each kind of design?
Are these aspects of creativity specific to creating understanding (for representing reality as is) or designs (for changing reality ‘as should be’)?


Yukari Nagai
Yan Jin
Julie Linsey
Gaetano Cascini
Ricardo Sosa
Andy Dong
Toshiharu Taura (SIG leader 2007-2013)

Type of events


If you are interested in joining, please contact: Prof. Gaetano Cascini; Prof. Amaresh Chakrabarti; Prof. Yukari Nagai